10 Ways to Promote Premium Content in Your Marketing Strategy
B2B Marketing, Blog, Content Marketing, Creative, Marketing Campaigns, Marketing Strategy, Websites B2B Marketing, Blog, Content Marketing, Creative, Marketing Campaigns, Marketing Strategy, Websites

10 Ways to Promote Premium Content in Your Marketing Strategy

Publishing premium content is a powerful tool for B2B lead generation. Here's how to promote premium content in a smart marketing strategy in part 3 of our 3-part guide to creating and using premium content for marketing.

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Why it’s Smart to Audit Your Marketing–Even If Sales are Up
B2B Marketing, Creative, Marketing Campaigns, Marketing Strategy, Websites B2B Marketing, Creative, Marketing Campaigns, Marketing Strategy, Websites

Why it’s Smart to Audit Your Marketing–Even If Sales are Up

Even if sales are up, critical marketing issues could be lurking behind the scenes that are limiting your company's success – or threatening your future. A marketing audit can help you find out. Here’s why auditing your marketing – when times are bad or good – can be so important to a smart marketing strategy.

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7 Ways to Avoid Overcommitting with Marketing
Advertising, B2B Marketing, Creative, Marketing Campaigns, Marketing Strategy, Websites Advertising, B2B Marketing, Creative, Marketing Campaigns, Marketing Strategy, Websites

7 Ways to Avoid Overcommitting with Marketing

Even if you have the budget to execute marketing projects and a marketing agency standing by to help, there’s another factor that can impact your success: Your internal marketing bandwidth. Someone on your team has to make all that marketing happen -- and it's easy to get in over your head. Here’s how to prevent this problem in your smart marketing strategy.

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7 Reasons Why Referrals Don’t Turn into Sales
B2B Marketing, Marketing Campaigns, Marketing Strategy, Sales Strategy, Websites B2B Marketing, Marketing Campaigns, Marketing Strategy, Sales Strategy, Websites

7 Reasons Why Referrals Don’t Turn into Sales

Referrals are like gold in marketing and sales. Someone who knows you endorses your capabilities to someone who trusts them AND needs what you provide. It’s an ideal setup for new business, especially if you’re a B2B marketer selling professional services.But many referrals don’t turn into sales. Marketers make costly mistakes that derail the sales process before, during, and after a referral takes place. Here are seven reasons why a referral may not result in a new customer and tips to avoid these mistakes in your sales and marketing strategy.

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How to Change Your Organization’s Name: A Marketer’s Guide
Advertising, B2B Marketing, Marketing Strategy, Public Relations, Sales Strategy, Websites Advertising, B2B Marketing, Marketing Strategy, Public Relations, Sales Strategy, Websites

How to Change Your Organization’s Name: A Marketer’s Guide

An identity change is a major undertaking with enormous marketing implications for any business. Where do you start? How do you do it? And how do you avoid mistakes? Here are the steps of planning a name change and selecting a new name for your organization.

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7 Reasons Why You (Still) Need a Blog for B2B Marketing
B2B Marketing, Creative, CRM, Marketing Campaigns, Marketing Strategy, Sales Strategy, Websites B2B Marketing, Creative, CRM, Marketing Campaigns, Marketing Strategy, Sales Strategy, Websites

7 Reasons Why You (Still) Need a Blog for B2B Marketing

Here are seven reasons why you still need a blog in a smart B2B marketing strategy, plus a compelling B2B blogging success story shared by Rick Short of Indium Corporation at Content Marketing World 2015 in Cleveland, Ohio. #CMWorld

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Why It’s a Mistake to Take a Break from Blogging
B2B Marketing, Creative, CRM, Marketing Strategy, Public Relations, Social Media, Websites B2B Marketing, Creative, CRM, Marketing Strategy, Public Relations, Social Media, Websites

Why It’s a Mistake to Take a Break from Blogging

If content marketing is part of your smart marketing strategy, consistent blogging is essential. In fact, letting your blog lapse can be a big marketing mistake. How do I know? I just did it. Here’s why a break in blogging can be bad for your business – and five ways to get your blog back on track.

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B2B Marketing Strategy: 7 Ways to Sell to Influencers
B2B Marketing, Creative, Marketing Campaigns, Marketing Strategy, Public Relations, Sales Strategy, Social Media, Websites B2B Marketing, Creative, Marketing Campaigns, Marketing Strategy, Public Relations, Sales Strategy, Social Media, Websites

B2B Marketing Strategy: 7 Ways to Sell to Influencers

One of the trickiest aspects of business-to-business marketing is selling to influencers – people who are not end-users of a product or service but whose opinions influence the purchasing decision. Here are seven tips for marketing and selling to influencers in a smart B2B marketing strategy.

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10 Bad Marketing Habits to Break in the New Year
Advertising, B2B Marketing, Direct Marketing, Marketing Campaigns, Marketing Strategy, Sales Strategy, Social Media, Websites Advertising, B2B Marketing, Direct Marketing, Marketing Campaigns, Marketing Strategy, Sales Strategy, Social Media, Websites

10 Bad Marketing Habits to Break in the New Year

Even the best marketers can find themselves stuck in bad habits – harmful behaviors that limit the effectiveness of marketing campaigns and waste valuable marketing resources.Like breaking any bad habit, the New Year is a good time to make a fresh start. Here are 10 ways you could be hurting your marketing and recommendations for a better approach from a Cleveland, Ohio marketing consultant.

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B2B Marketing, Direct Mail Marketing, Direct Marketing, Marketing Campaigns, Marketing Strategy, Sales Strategy, Websites B2B Marketing, Direct Mail Marketing, Direct Marketing, Marketing Campaigns, Marketing Strategy, Sales Strategy, Websites

7 Smart Reasons to Use Catalogs in B2B Product Marketing

Before the web, marketers of business products relied on direct mail catalogs as their primary selling tools. But now everyone shops online. In a web-based world, do B2B product marketers still need print catalogs? Yes: Here are seven reasons why print catalogs continue to play an essential role in a smart marketing strategy for marketers of business products.

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Advertising, B2B Marketing, Creative, Direct Mail Marketing, Direct Marketing, Marketing Campaigns, Marketing Strategy, Social Media, Websites Advertising, B2B Marketing, Creative, Direct Mail Marketing, Direct Marketing, Marketing Campaigns, Marketing Strategy, Social Media, Websites

Association Membership Marketing: 12 Steps for Success

Member acquisition is a constant challenge and a top priority for most trade associations. Who do you target? How do you reach prospective members? And how do you convince them to join your organization?Here’s how the American Advertising Federation-Cleveland (AAF-CLE) developed a successful membership marketing strategy and campaign that exceeded its goals and laid the foundation for future member acquisition.

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Advertising, B2B Marketing, Creative, Direct Mail Marketing, Direct Marketing, Marketing Campaigns, Marketing Strategy, Sales Strategy, Social Media, Websites Advertising, B2B Marketing, Creative, Direct Mail Marketing, Direct Marketing, Marketing Campaigns, Marketing Strategy, Sales Strategy, Social Media, Websites

11 More Timeless Tips for Smart Marketing

How to be a smarter marketer:11 more timeless tips for creating smart marketing strategies from Cleveland, Ohio marketing consultant Jean Gianfagna -- part 2 of a 2-part post

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Advertising, B2B Marketing, Direct Mail Marketing, Direct Marketing, Marketing Campaigns, Marketing Strategy, Sales Strategy, Social Media, Websites Advertising, B2B Marketing, Direct Mail Marketing, Direct Marketing, Marketing Campaigns, Marketing Strategy, Sales Strategy, Social Media, Websites

10 New Year’s Resolutions for Smart Marketers

At the beginning of a new year, most of us will resolve to live healthier lives and clean out our closets.New Year’s resolutions also can extend to marketing – and many smart marketers use the turning of the calendar page to make some long-overdue changes to their marketing strategies.Here are 10 resolutions to make your marketing more effective in the New Year.

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B2B Marketing, Marketing Campaigns, Marketing Strategy, Sales Strategy, Websites B2B Marketing, Marketing Campaigns, Marketing Strategy, Sales Strategy, Websites

Getting Started with B2B Marketing: The First 5 Steps

Companies that sell to businesses often rely on referrals to find new customers.But the day may come when referrals aren’t enough. New competitors, new technologies, new types of customers, or new sales territories can create new challenges for your business. To achieve your goals – and capitalize on your opportunities – you need marketing.If you’ve relied primarily on word of mouth to promote your business and you haven’t done much marketing, where do you begin?Here’s advice on the first five things to do to create a smart business-to-business (B2B) marketing strategy.

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Advertising, B2B Marketing, CRM, Direct Mail Marketing, Direct Marketing, Marketing Campaigns, Marketing Strategy, Sales Strategy, Social Media, Websites Advertising, B2B Marketing, CRM, Direct Mail Marketing, Direct Marketing, Marketing Campaigns, Marketing Strategy, Sales Strategy, Social Media, Websites

11 Ideas for Using White Papers in a B2B Marketing Strategy

If you’re a business-to-business (B2B) marketer, white papers can be a powerful way to demonstrate your expertise and differentiate your company from competitors. In part three of a three-part series, here are 11 ideas for using white papers as marketing tactics in a smart B2B marketing strategy.

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