10 Ways to Promote Premium Content in Your Marketing Strategy
B2B Marketing, Blog, Content Marketing, Creative, Marketing Campaigns, Marketing Strategy, Websites B2B Marketing, Blog, Content Marketing, Creative, Marketing Campaigns, Marketing Strategy, Websites

10 Ways to Promote Premium Content in Your Marketing Strategy

Publishing premium content is a powerful tool for B2B lead generation. Here's how to promote premium content in a smart marketing strategy in part 3 of our 3-part guide to creating and using premium content for marketing.

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How to Use Premium Content in a Content Marketing Strategy
B2B Marketing, Content Marketing, Marketing Strategy, Sales Strategy B2B Marketing, Content Marketing, Marketing Strategy, Sales Strategy

How to Use Premium Content in a Content Marketing Strategy

Most of the content marketers create – such as blog posts, tips, articles, and videos – is free. But if you’re using content marketing to generate leads and sales, especially for inbound B2B marketing, you also need to create “premium” content. What is premium content and how do you use it in a smart marketing strategy? Here are some answers in part one of a two-part post.

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7 Ways Your Best Customers Can Help You Market Your Business
B2B Marketing, Creative, CRM, Marketing Campaigns, Marketing Strategy, Sales Strategy B2B Marketing, Creative, CRM, Marketing Campaigns, Marketing Strategy, Sales Strategy

7 Ways Your Best Customers Can Help You Market Your Business

Loyal customers are essential to a successful business. But in addition to helping you reach your sales goals, your best customers can also play a powerful role in a smart marketing strategy. Here are seven ways to capitalize on the value of your best customers in marketing.

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7 Ways to Avoid Overcommitting with Marketing
Advertising, B2B Marketing, Creative, Marketing Campaigns, Marketing Strategy, Websites Advertising, B2B Marketing, Creative, Marketing Campaigns, Marketing Strategy, Websites

7 Ways to Avoid Overcommitting with Marketing

Even if you have the budget to execute marketing projects and a marketing agency standing by to help, there’s another factor that can impact your success: Your internal marketing bandwidth. Someone on your team has to make all that marketing happen -- and it's easy to get in over your head. Here’s how to prevent this problem in your smart marketing strategy.

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The Ultimate B2B Content Marketing Tactic? Publish a Book
B2B Marketing, Marketing Campaigns, Marketing Strategy, Public Relations, Sales Strategy B2B Marketing, Marketing Campaigns, Marketing Strategy, Public Relations, Sales Strategy

The Ultimate B2B Content Marketing Tactic? Publish a Book

If you’re a B2B marketer and an expert in your field, there’s a content marketing tactic you should seriously consider: Writing a book. Here’s what makes a book such a powerful element of a smart marketing strategy, as shared by an expert at Content Marketing World in Cleveland, Ohio.

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7 Reasons Why You (Still) Need a Blog for B2B Marketing
B2B Marketing, Creative, CRM, Marketing Campaigns, Marketing Strategy, Sales Strategy, Websites B2B Marketing, Creative, CRM, Marketing Campaigns, Marketing Strategy, Sales Strategy, Websites

7 Reasons Why You (Still) Need a Blog for B2B Marketing

Here are seven reasons why you still need a blog in a smart B2B marketing strategy, plus a compelling B2B blogging success story shared by Rick Short of Indium Corporation at Content Marketing World 2015 in Cleveland, Ohio. #CMWorld

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Why It’s a Mistake to Take a Break from Blogging
B2B Marketing, Creative, CRM, Marketing Strategy, Public Relations, Social Media, Websites B2B Marketing, Creative, CRM, Marketing Strategy, Public Relations, Social Media, Websites

Why It’s a Mistake to Take a Break from Blogging

If content marketing is part of your smart marketing strategy, consistent blogging is essential. In fact, letting your blog lapse can be a big marketing mistake. How do I know? I just did it. Here’s why a break in blogging can be bad for your business – and five ways to get your blog back on track.

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B2B Marketing Strategy: 7 Ways to Sell to Influencers
B2B Marketing, Creative, Marketing Campaigns, Marketing Strategy, Public Relations, Sales Strategy, Social Media, Websites B2B Marketing, Creative, Marketing Campaigns, Marketing Strategy, Public Relations, Sales Strategy, Social Media, Websites

B2B Marketing Strategy: 7 Ways to Sell to Influencers

One of the trickiest aspects of business-to-business marketing is selling to influencers – people who are not end-users of a product or service but whose opinions influence the purchasing decision. Here are seven tips for marketing and selling to influencers in a smart B2B marketing strategy.

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