What’s Your Value Proposition? Ask Your Customers
B2B Marketing, Blog, CRM, Marketing Campaigns, Marketing Strategy, Sales Strategy B2B Marketing, Blog, CRM, Marketing Campaigns, Marketing Strategy, Sales Strategy

What’s Your Value Proposition? Ask Your Customers

Understanding the unique value your business delivers to customers is essential for a smart marketing strategy. Yet many businesses struggle to define their value proposition, especially B2B marketers that sell intangible business services.But defining your value proposition is easier than you think: Just ask your customers.In part one of a two-part post, here’s how Cleveland marketing consultant Jean Gianfagna recommends conducting customer interviews to determine a value proposition.

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How to Change Your Organization’s Name: A Marketer’s Guide
Advertising, B2B Marketing, Marketing Strategy, Public Relations, Sales Strategy, Websites Advertising, B2B Marketing, Marketing Strategy, Public Relations, Sales Strategy, Websites

How to Change Your Organization’s Name: A Marketer’s Guide

An identity change is a major undertaking with enormous marketing implications for any business. Where do you start? How do you do it? And how do you avoid mistakes? Here are the steps of planning a name change and selecting a new name for your organization.

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Why Listening is the Most Powerful Skill in Marketing
Advertising, Creative, Marketing Campaigns, Marketing Strategy Advertising, Creative, Marketing Campaigns, Marketing Strategy

Why Listening is the Most Powerful Skill in Marketing

A successful career in marketing requires many skills, such as copywriting, graphic design, and project management.But there’s one skill everyone in marketing needs to master, no matter what their role: Listening.Here’s why listening is essential for marketing success and 10 tips for doing it better.

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