How Your Employees’ Public Behavior Can Damage Your Brand
B2B Marketing, Marketing Strategy, Public Relations B2B Marketing, Marketing Strategy, Public Relations

How Your Employees’ Public Behavior Can Damage Your Brand

Marketers spend a lot of time and money building their brands. But nothing can hurt a brand faster than bad behavior by a company’s employees in public. Here’s why your employees’ behavior outside the workplace is an important factor in a smart marketing strategy – and how easily employees can hurt your brand and your business.

Read More
The Ultimate B2B Content Marketing Tactic? Publish a Book
B2B Marketing, Marketing Campaigns, Marketing Strategy, Public Relations, Sales Strategy B2B Marketing, Marketing Campaigns, Marketing Strategy, Public Relations, Sales Strategy

The Ultimate B2B Content Marketing Tactic? Publish a Book

If you’re a B2B marketer and an expert in your field, there’s a content marketing tactic you should seriously consider: Writing a book. Here’s what makes a book such a powerful element of a smart marketing strategy, as shared by an expert at Content Marketing World in Cleveland, Ohio.

Read More
Targeted Marketing Gone Wrong: No, I Didn’t Just Have a Baby
Creative, Direct Mail Marketing, Direct Marketing, Marketing Campaigns, Marketing Strategy, Public Relations Creative, Direct Mail Marketing, Direct Marketing, Marketing Campaigns, Marketing Strategy, Public Relations

Targeted Marketing Gone Wrong: No, I Didn’t Just Have a Baby

Shutterfly.com made a big mistake with an email campaign. It's a classic reminder of the most fundamental rule of effective direct marketing: It’s all about the list. Here are some tips from Shutterfly’s example for your smart marketing strategy.

Read More
B2B Marketing Strategy: 7 Ways to Sell to Influencers
B2B Marketing, Creative, Marketing Campaigns, Marketing Strategy, Public Relations, Sales Strategy, Social Media, Websites B2B Marketing, Creative, Marketing Campaigns, Marketing Strategy, Public Relations, Sales Strategy, Social Media, Websites

B2B Marketing Strategy: 7 Ways to Sell to Influencers

One of the trickiest aspects of business-to-business marketing is selling to influencers – people who are not end-users of a product or service but whose opinions influence the purchasing decision. Here are seven tips for marketing and selling to influencers in a smart B2B marketing strategy.

Read More
11 Ideas for Using White Papers in a B2B Marketing Strategy
Advertising, B2B Marketing, CRM, Direct Mail Marketing, Direct Marketing, Marketing Campaigns, Marketing Strategy, Sales Strategy, Social Media, Websites Advertising, B2B Marketing, CRM, Direct Mail Marketing, Direct Marketing, Marketing Campaigns, Marketing Strategy, Sales Strategy, Social Media, Websites

11 Ideas for Using White Papers in a B2B Marketing Strategy

If you’re a business-to-business (B2B) marketer, white papers can be a powerful way to demonstrate your expertise and differentiate your company from competitors. In part three of a three-part series, here are 11 ideas for using white papers as marketing tactics in a smart B2B marketing strategy.

Read More
And the Winner is…You! 10 Tips for Winning Business Awards
Advertising, B2B Marketing, Marketing Strategy, Social Media, Websites Advertising, B2B Marketing, Marketing Strategy, Social Media, Websites

And the Winner is…You! 10 Tips for Winning Business Awards

Winning awards for excellence is a valuable way to distinguish your company in a competitive marketplace, especially if you’re selling business services. Here are 10 tips for increasing your chances of success in business awards competitions and using awards in a smart marketing strategy.

Read More
Ready for Your Close-up? 7 Tips for Success in the Media Spotlight
Marketing Strategy Marketing Strategy

Ready for Your Close-up? 7 Tips for Success in the Media Spotlight

It can happen out of the blue, through a lucky coincidence, or because you’ve done something noteworthy to capture the attention of a reporter or news editor. Without much time to prepare, you could find yourself in the media spotlight. Positive media coverage can be an important part of a smart marketing strategy. Here’s how to capitalize on your close-up and achieve success when a media opportunity comes your way.

Read More