7/12/12 7/12/12

7 Ways to Show Your Social Media Followers Some Love

One of the best ways to engage and keep social media followers is to make them feel special. Here are seven ways to show some love to social media followers in a smart marketing strategy.

5/18/12 5/18/12

Make ‘em Love You: 10 Ways to Be the Client’s Go-To Supplier

External suppliers are critical to the success of nearly every business. Some vendors become trusted partners. Others have good intentions but struggle to deliver. A few fail so miserably they’ll never get a second chance. What makes a great client-vendor relationship? Here are some insights and 10 tips for becoming your client’s favorite vendor.

3/28/12 3/28/12

B-to-B Marketing: The Power of the Personal Note

There’s a simple business communication tactic that can have a huge impact on how your clients and prospects feel about you and your organization: The handwritten personal note.Here’s why personal notes are so effective in building strong client relationships and six tips for using personal notes in your smart marketing strategy.

2/21/12 2/21/12

7 Ways to Get Results from Your Business-to-Business Blog

Every marketing guru (including me) is telling their clients to blog, for lots of good reasons. But blogging is a big commitment. Do blogs produce real results for B2B marketers? Does blogging truly lead to fame and fortune? I’ve just completed my second year writing a blog about marketing strategy. Here are seven ways I’ve used the blog to increase visibility for my business (fame) and get new clients (fortune) and some blogging tips for your smart marketing strategy.

1/31/12 1/31/12

5 Lessons from My UPS Guy: How to Create Loyal Customers

One of the most difficult marketing challenges is differentiating a service business from its competitors. One strategy is to market the knowledge and experience of the firm’s employees. Another is to focus on how the firm's employees make customers feel. Case in point: Tom, my UPS delivery guy. Here are 5 lessons in how to create loyal customers from a UPS driver in Cleveland.

1/6/12 1/6/12

5 Ways to Blow the Sale with a Bad Proposal

The quality of your sales proposal can make or break your ability to close the deal. So why do so many business-to-business (B2B) marketers produce such poor sales proposals? Here are five common mistakes in sales proposals that can cost you the business and some lessons for your smart marketing strategy.